Search Engine Optimisation

The Natural Search Component to an Effective SEM Strategy

Natural search engine optimisation (SEO), also known as organic search engine optimisation, is a specialized process that involves analyzing your website’s underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider–based search engines (such as Google, Yahoo and MSN).

  • Analysis
    We conduct an analysis of your current site and where it sits online, or your proposed new site build.
  • Research
    Conduct full key phrase research to identify the words that are relevant to your industry.
  • Technical Review
    Look at what technical improvements can be made that will help the site be more easily indexed.
  • Make Changes
    A list of recommended changes that we make on your behalf or are done be by your current developer.
  • Optimise
    The key and most crucial areas of the site such as the Homepage will gain the best advantage form improved indexing.
  • Searchability
    Look at the whole site’s architecture online competition usability searchabilty.
  • Link popularity
    Identify what your site is up against online and what numbers it needs to grow too.

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